Wholesale 101

If you bought Liquidations, Store Returns or Salvage merchandise you likely discovered a hole in a beautiful tee or tank. Obviously you can’t sell it with a hole but you CAN customize it by adding more holes to create an awesome “Destroyed Look”. Let’s get started! For inspiration, there’s all different styles of “Destroyed Tops” (and jeans, shorts… you name it!). Here’s a couple examples - the look you want to aim for depends on where your hole is located and how big it is: The 4 m …

We have discussed so much incredible data in the past week and today we are continuing on! This time we will be discussing specifically “Childrens Licensed Merchandise Sales Statistics”, but first let me explain why exactly this means…“Licensed” means the merchandise features a character (Lion King, Despicable Me, Mickey Mouse, etc) or a logo (Nike, Adidas, Disney, etc) or even a sports team (Miami Dolphins, Detroit Red Wings, etc).  Basically, it features a Trademark that is owned by a co …

Yesterday we talked about How Men Shop so today we are going to dive into How Women Shop. This information is valuable to all resellers, but especially if you are a man and you are selling womens merchandise (I’ll admit, I learned a LOT writing the How Men Shop article!)Like we said yesterday, mens and womens brains are “wired differently” and the retail industry spends unimaginable amounts of money on understanding these differences so they can cater to their buyers. Thankfully …

The retail industry dumps a fortune into learning their buyers shopping habits. So, if you sell mens merch it is important to understand your buyer too. Here’s some incredible statistics based on research studies that may surprise you, especially if you are a woman! Because mens and womens brains are “wired differently” men are substantially less selective. They want their experience to be simplistic and speedy... this includes the Checkout process.  Men will avoid stores (or sites!) wi …

This is some fascinating data that explains how people pick clothing. In the survey shown below, people were asked to RANK all of the options, from “Most Important to Least Important”:What really surprised me was the “Fit” is the most important decision for people while Brand Name actually took last place! Price / Value clearly owns 2nd place, so we can safely say that while price is important, many people are caring more about the fit…. But not all people. Shockingly, “Color” isn’t most impor …