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Online Sellers: STOP SENDING HANDWRITTEN THANK YOU CARDS… Here’s Why!

Online Sellers: STOP SENDING HANDWRITTEN THANK YOU CARDS… Here’s Why!

Posted by Big Brand Wholesale.com on 10th Mar 2021

Believe me; I totally get it, you have manners! You know thanking someone for doing something nice for you really IS “the right thing to do”, but here’s why you gotta stop handwriting cards for every order:

1. Cards are expensive over time. Yes, the cards are not pricy; a 50 pack is $7. However it’s very realistic that over the course of a year you will be spending $50 on cards. How much inventory can you buy with $50? I’m sure at least 5 items. Now imagine this cost long term.

2. Handwriting takes time; Time IS money. Every minute of the work day is valuable, and, as time goes on and you start selling more and more, you need to make every minute count. Heck, our company brainstorms how we can save seconds per task, because those seconds equal minutes equals hours. If you can spend 30 seconds locating a Thank You, opening it, writing the note, closing it, putting it in the order OR if you can spend the same 30 seconds taking photos for your listings, imagine how many more listings you can do in a month, simply by eliminating one marginal thing.

3. You’re creating more trash for no reason. Do YOU save thank you cards from all of your orders? I sure don’t. However, if I love a certain seller, such as ModernAquarium.com, I absolutely will save their BUSINESS CARD so I remember to order through them next time I need aquarium stuffs. Learn more about Business Cards for Your Outgoing Orders.

4. Speaking of not saving thank you cards… I’ll be honest with you, I don’t read them. They go directly into the trash. How effective is something that people don’t read? Granted, people

5. Additionally, on occasion I do read them and share images of them with my fellow wholesaler, Jay. We laugh at how ridiculous some of the cards we receive are; glitter, foil graphics, embossing, fancy envelopes, heart stickers inside, wrapped in tissue. Now the hilarious part isn’t the amount of money the seller spent on the card… the hilarious part is that the card simply says “Thank you so much for shopping with me! If you have any problems, let me know! - Love, Lisa” …. Notice anything? Maybe you missed it: The seller made absolutely no mention of their business, their site, their eBay ID or anything else for that matter. Even after looking at the Thank You Card (which I’m sure cost Lisa at least $3), I have no idea where, or who specifically, I ordered the fish food from.

6. On top of that, you genuinely do not need to thank me for buying a jar of $9.99 coconut sugar or a $19 piece of makeup from you. Actually, I’m the one thanking YOU via a good review providing you ship it fast and proper. If you ship my lizard figurine crappy and it arrives with the tail busted off, your Thank You Card is not going to make me a happy buyer.

7. So, if a Thank You Card doesn’t make someone who is already happy even happier and if it doesn’t make someone pissed less livid, what is the point?

On that note, if you want to send a special buyer a Thank You Card, by all means, do it!!! We keep a couple packs on hand because you never know when you’ll need them.  

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