Wholesale 101

This an an absolutely fantastic article that the author, SourcingBro, asked us to share:Did you know that over 2.5 quintillion bytes of data are produced worldwide every day? No need to worry – we also have no idea what that number means in real life. What we do know, however, is that for many businesses, this represents a goldmine for insights that can give you an edge over the competition.Statistics are valuable for e-tailers (online retailers) because they enable them to analyze the mark …

If you are an online seller you are absolutely going to LOVE these 15 incredible statistics! 1.) 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life. (Big Commerce)2.) 48% of millennials have shopped on marketplaces, 76% at large retailer sites, 46% on webstores or independent boutiques, and 29% at category-specific online stores. (Big Commerce)3.) 63% of consumers said they’d think more positively of a brand if it gave them content that wa …

I dedicate this article to all of the stay at home mom online sellers and the small business out there that are proudly owned by women.  Enjoy ~1. Data shows that the US has over 12.3 million women-owned businesses.2. It is estimated that 40% of US businesses are women-owned3. Approximately half of female business owners are between 45 and 65 years old.4. Construction and Technology Manufacturing are typically male-dominated industries, however, the few Construction and Tech companies owned …

Yesterday we talked about How Men Shop so today we are going to dive into How Women Shop. This information is valuable to all resellers, but especially if you are a man and you are selling womens merchandise (I’ll admit, I learned a LOT writing the How Men Shop article!)Like we said yesterday, mens and womens brains are “wired differently” and the retail industry spends unimaginable amounts of money on understanding these differences so they can cater to their buyers. Thankfully …

The retail industry dumps a fortune into learning their buyers shopping habits. So, if you sell mens merch it is important to understand your buyer too. Here’s some incredible statistics based on research studies that may surprise you, especially if you are a woman! Because mens and womens brains are “wired differently” men are substantially less selective. They want their experience to be simplistic and speedy... this includes the Checkout process.  Men will avoid stores (or sites!) wi …