Wholesale 101

This is some fascinating data that explains how people pick clothing. In the survey shown below, people were asked to RANK all of the options, from “Most Important to Least Important”:What really surprised me was the “Fit” is the most important decision for people while Brand Name actually took last place! Price / Value clearly owns 2nd place, so we can safely say that while price is important, many people are caring more about the fit…. But not all people. Shockingly, “Color” isn’t most impor …

If you’re a childrens clothing seller online or at a boutique, here’s some really fantastic data for you! Did you know that moms tend to make purchases based more on cost and value whereas dads tend to splurge? The majority of parents (almost 70%!) make purchases based on what their child is asking for. Kid loves Mickey Mouse? You will most likely buy them a Mickey coat instead of an Adidas.But, if the child isn’t requesting anything specific, half of parents say they purchased items bas …

I don’t know about you, but personally I love learning about shopping data because it helps you understand your customer, so today I wanted to share with you the reasons WHY people shop for clothing… it’s super interesting!Let’s check out this graph below. People were surveyed and asked to check ALL that apply - As you can see, the #1 reason for a clothing purchase is a Sale. How many times have you gotten an email from a store you love and rushed to purchase something because the deal is awes …

If you're wondering if you can actually make a living selling online, here's some facts that will blow your mind!  Even after 15+ years as a full-time online seller, I was shocked by the majority of these:The average American woman makes over 300 trips to the store every year, spending close to 400 hours a year shopping. This is equal to approximately 8.5 years spent shopping during a typical lifespan!! (NY Daily News)Americans spend more on accessories (specifically shoes, jewelry, and wat …

This week we have discussed Amazing Bra Statistics for Online Sellers then Incredible Panty Stats for Online Underwear Sellers and now we are going to review awesome Shapewear statistics! Let’s get started!The most popular shapewear brands in the USA are SPANX, Maidenform, Wacoal and Miraclesuit. These four brands absolutely dominate the industry! At Macy’s, Maidenform has the highest restock rate with 35% of products currently available being restocked at least once. At Nordstrom, S …