Wholesale 101

Today we are continuing on with AMAZING STATISTICS! OMG I so totally LOVE stats about buyers. Best of all, we don’t even have to pay for this data; we just let the big companies pay for it then we learn from it. Let’s dive in!In order to get truly accurate data, we have to look at age groups. For this article, the demographics will be divided like this: Gen Z as 18-21 year olds. Yes, Gen Z birthdates go much lower, but legally speaking, you have to be 18 to make a purchase online. (Trust me; …

The best way to learn how to structure your listing is to look at big brand websites (Macys, Saks, Nordstrom, etc) and see how they list, then replicate the style. Keep in mind that these massive companies spend oodles of money on learning what works best. So, let’s compare some of the big store listing style structures: MACYS: SAKS: NORDSTROM: In the 3 images shown above, you probably have noticed the same general structure which consists of a sentence or two about the ite …

Ever listen to a TV commercial? Did you ever consider the actual transcript of the television promo? If the lotion company promotion just said “8 ounce lotion. Ships Priority Mail” would anyone even buy it??? ...Of course not!That’s not exciting and there’s no reason impulse to buy. Instead the lotion company says “Leaves your skin silky smooth to touch. Refreshing scent of summery pomegranate with a touch of garden-ripe strawberry. Perfect for daily use!”. AND the difference …

If you have found yourself in the situation where you used to sell more than you currently do, it's time to take a look at the actual listing (template) you are using on eBay.  Some simple changes can make a huge difference in sales!First, get modern. If you have been selling on eBay for a long time you are likely sill employing many listing techniques that are now outdated. It’s super easy for us long-time-sellers (almost 16 years here!) to not “get modern” because we are so accustomed t …

In 2020, Bonanza has come in at the top of the list for “Sellers Favorite Platforms” based on ease of use, fees and overall satisfaction. We have successfully sold stuff on Bonanza, so we can 100% assure you that the platform is totally legit, usable and people do buy stuff. Now that that is out of the way... FEES vs TRAFFIC Which is more important to you as a seller? Would you pick “Lowest Fees” or would you pick “Highest likelihood of sales”? If you would rather have the lowest fee …