Every online seller needs to describe to their buyer what shade of brown the leather handbag is because it's imperative that the buyer knows what they are buying.  Additionally, your listing sounds nicer if you say "Chocolate Brown" or " Rich, Gingerbread Brown" versus just saying "Brown". And, depending on your buyers screen settings as well as the lighting you used to take photos, an item can appear substantially different than it is in real life.  

So here is an awesome, simple cheat sheet of brown color shades and names.  You can click on the image below to enlarge it: