Wholesale 101

Green is always a wonderful color to sell because it's considered an "Earth Tone" and earth tones are popular, timeless colors.  When you're listing merchandise online it is exceptionally helpful for your buyer to be told exactly what Shade of Green it is, because a "Green Polo Shirt" can be a variety of shades and due to the buyers screen settings, a shirt can look like one shade on their screen yet is a totally different shade IRL. Here's a super simple list of the most common g …

Being an online seller it is important that you convey the shade of the color of the item you are listing, not only because it sounds amazing when the buyer reads "Flamingo Pink Tea Cup Set" instead of "Pink Tea Cup", but also because it lets the purchaser know exactly what to expect so they can confidently make the purchase. Here's a simple Cheat Sheet that features the most common shades of Pink.  You can click on the image below to enlarge it:  …

Every online seller needs to describe to their buyer what shade of brown the leather handbag is because it's imperative that the buyer knows what they are buying.  Additionally, your listing sounds nicer if you say "Chocolate Brown" or " Rich, Gingerbread Brown" versus just saying "Brown". And, depending on your buyers screen settings as well as the lighting you used to take photos, an item can appear substantially different than it is in real life.  So here is an awesome, simple …

Every online seller should get acquainted with color names because not only is it an upsell to describe a beautiful yellow sweater as "Bright, Lemon Yellow", but it also helps the potential buyer feel comfortable with their purchase because they don't have to wonder if the sweater will arrive being mustard color.  Although there's seemingly endless shades of Yellow, here's the most common shades (you can click on the image below to enlarge it): …

As an online seller it helps your buyer substantially when you describe the color of the item they are purchasing because screen settings in addition to lighting settings (when photos of the item were taken) can make the color of the merchandise appear different than what it actually is.  And, since you are able to hold the item in your hands you are the only one who can truly describe the color, in words, to your buyer, so heres a great cheat sheet with 32 basic shades of blue to help you …