Wholesale 101

Green is always a wonderful color to sell because it's considered an "Earth Tone" and earth tones are popular, timeless colors.  When you're listing merchandise online it is exceptionally helpful for your buyer to be told exactly what Shade of Green it is, because a "Green Polo Shirt" can be a variety of shades and due to the buyers screen settings, a shirt can look like one shade on their screen yet is a totally different shade IRL. Here's a super simple list of the most common g …

Red is a fascinating color because it has a huge range; from pink-reds to true red to berry, this is one of the most important colors to describe by name in your online listings, so your buyer will know if the gown they are buying is burgundy-red, true red or a light shade of red, because they want to make sure it matches the shoes they already purchased. The color Red also encompasses Pink because Red, Yellow and Blue are Primary Colors and Pink / Magneta, Purple, Brown, Yellow, etc are Se …

Every online seller needs to describe to their buyer what shade of brown the leather handbag is because it's imperative that the buyer knows what they are buying.  Additionally, your listing sounds nicer if you say "Chocolate Brown" or " Rich, Gingerbread Brown" versus just saying "Brown". And, depending on your buyers screen settings as well as the lighting you used to take photos, an item can appear substantially different than it is in real life.  So here is an awesome, simple …

Every online seller should get acquainted with color names because not only is it an upsell to describe a beautiful yellow sweater as "Bright, Lemon Yellow", but it also helps the potential buyer feel comfortable with their purchase because they don't have to wonder if the sweater will arrive being mustard color.  Although there's seemingly endless shades of Yellow, here's the most common shades (you can click on the image below to enlarge it): …

As an online seller it helps your buyer substantially when you describe the color of the item they are purchasing because screen settings in addition to lighting settings (when photos of the item were taken) can make the color of the merchandise appear different than what it actually is.  And, since you are able to hold the item in your hands you are the only one who can truly describe the color, in words, to your buyer, so heres a great cheat sheet with 32 basic shades of blue to help you …