Wholesale 101

The retail industry dumps a fortune into learning their buyers shopping habits. So, if you sell mens merch it is important to understand your buyer too. Here’s some incredible statistics based on research studies that may surprise you, especially if you are a woman! Because mens and womens brains are “wired differently” men are substantially less selective. They want their experience to be simplistic and speedy... this includes the Checkout process.  Men will avoid stores (or sites!) wi …