Wholesale 101

Back in May we told you 5 Easy Ways to Prove Clothing is Authentic but what happens when a buyer is claiming cosmetics, perfume, lotion or cologne is fake? Why do they think this? Let’s discuss!If you have a buyer who is claiming you sold them a non-authentic product, you have probably heard things like:The color is different than the foundation I bought from the MAC store! This person is selling knockoffs!I buy this all the time from Victorias Secret and this product is fake because the smell …

If you are an online seller, it is imperative that your merchandise is stored correctly. A couple weeks ago we discussed How to Shelve and Store Perfume and Body Care, but today we are going to discuss Clothing. Let’s get started!When storing apparel there’s 5 goals 1. Eliminate Odor - if you’re a stay at home seller, I assume you cook dinner. Dinner odors can permeate clothing over time. Nobody wants their new blouse to show up smelling like bacon or fish.2. Eliminate Humidity - If you …

Body care is a unique item to sell because you can run the risk of it becoming imperfect with a quickness if it is not correctly stored, but, if properly stored it can have an insanely long shelf life! FACT 1: Light is an ENEMY!  Have you ever sold an item, or seen an online review for an item, that says “It’s FAKE! The smell isn’t nearly as good / strong as the real product!” - chances are the product is 100% real and just so happened to be stored incorrectly by a new seller! Ligh …