Wholesale 101

As a larger-small business we are always looking for new ways to widen our customer base. Obviously the answer is MARKETING. As a wholesaler, our marketing opportunities are less than a retail store. For example, when we would market our boutiques we had hundreds, or even thousands of places to advertise because our customers were pretty much anyone who wanted womens apparel and accessories. But, as a wholesaler you are selling specifically to businesses, which is a smaller market tha …