Wholesale 101

This is a really interesting topic that I cannot emphasize enough; Features vs Benefits. You may think, as an online seller, that this is irrelevant, but it’s actually more important for you than anyone else because, unlike an actual store, you have to sell your product without the buyer ever touching, seeing or smelling it. Heck, they can’t even try it on! So let’s delve right in:FEATURE Definition:  a distinctive attribute or aspect of something.BENEFIT Definition: an advantage or …