Wholesale 101

This is some fascinating data that explains how people pick clothing. In the survey shown below, people were asked to RANK all of the options, from “Most Important to Least Important”:What really surprised me was the “Fit” is the most important decision for people while Brand Name actually took last place! Price / Value clearly owns 2nd place, so we can safely say that while price is important, many people are caring more about the fit…. But not all people. Shockingly, “Color” isn’t most impor …