Wholesale 101

Every online seller aims for 5-star ratings, but what happens when the buyer leaves a 4-star yet claims they had a “Perfect” experience?Unfortunately, the reality is that the review system is only somewhat effective. From fake positive reviews, to paid negative reviews on competitor accounts, to absolutely strange people who leave a review before you even shipped it to people like the ones we are discussing, who love their order but refuse to post a star-rating that matches what they typed… heck …

If you read my previous article, “My Trip to The Dark Side of Prime: Amazon Paid Review Scam EXPOSED” you already know that paid 5-star reviews is an entire industry, but did you know that paid BAD reviews is also an industry? Yep, you read that correctly, and this isn’t only happening on Amazon, it’s also happening on Yelp and other sites.As you know, Amazon is the current “Big Deal” marketplace to sell on, which creates a lot of competition amongst sellers. Unfortunately not everyone plays f …

This may simply blow your mind as a business owner… BUT, did you know many buyers now think it's now BAD to have only 5 stars in 2020? I mean FML because we have STRIVED for that! But this scenario might actually make sense…Let’s start from the beginning:If you have sold online for a while, you have likely realized that the feedback system seems relatively (or completely) stacked against you; you bust your ass to get 40 great reviews then, out of nowhere, some lowlife loser weirdo who surely h …