We previously discussed the first shocking product that actually is a powerhouse seller on the internet: The Doormat. Today we are going to discuss the next unexpectedly popular seller: Kitchen Towels.

When people are on the hunt for kitchen towels they are not looking for paper towel. Instead they are looking to buy actual cloth towels. Here in Michigan we call them “Hand Towels” but that could be a Michigan thing. We also call sneakers “tennis shoes” here. Regardless of what you call it, Kitchen Towels is a mega seller.

As soon as I learned that Kitchen Towels are one of the top growing online products I immediately thought to myself, “Wow. I have bought quite a few myself”. Then I went to my Amazon account and sure enough, I have indeed bought 4 sets since 2017… so I’m averaging 1 set per year! Here’s the ones I purchased:

So, with my family as living proof that these really do sell, here’s some incredible Kitchen Towel Sales facts that are sure to blow your mind:

• Yearly Sales Growth for “Kitchen Towel”: ALMOST 200%!!!!
• The global kitchen towel market is expected to reach a value of $20.9 billion by 2026, according to the latest reports.
• The three biggest kitchen towel brands / companies are currently Williams Sonoma, Bed Bath & Beyond and Pier 1
• Kitchen Towel growth is so massive that the amount of sellers offering kitchen towels has over-doubled between 2020 and 2021
• The second half of 2020 accounted for exploding Kitchen Towel sales growth
• Even though I personally love buying the Kitchen Towel SETS, this is actually NOT the top seller!  People love buying fun, chic, quirky, funny or lavish individual Kitchen Towels; In fact, witty towels are the TOP RATED, TOP SELLERS!!  Check out the amount of times these individual towels have sold on Amazon:

As you can see from the image above, these three towels have sold over 2,000 times total (many people do not leave reviews).  As you will notice, all three of these individual towels have a sell price of $14 - $15 each and people absolutely LOVE them! 

The next top selling Kitchen Towels are also witty / "dark humor theme":

Followed by these three styles:

Maybe you adore these dark humor towels or maybe you hate them. As online sellers we cannot decide we don't want to sell something we *personally* don't like (within reason, obviously).  If dark humor kitchen towels sell like mad you should absolutely consider adding them to your product line.