eCommerce Sellers: 15 INCREDIBLE Statistics About Online Shopping (2021)

If you are an online seller you are absolutely going to LOVE these 15 incredible statistics! 

1.) 51% of Americans prefer to shop online and 96% of Americans have made an online purchase in their life. (Big Commerce)

2.) 48% of millennials have shopped on marketplaces, 76% at large retailer sites, 46% on webstores or independent boutiques, and 29% at category-specific online stores. (Big Commerce)

3.) 63% of consumers said they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. (Rapt Media)

4.) 74% shoppers are unlikely to share a product on social network after purchase. (VWO)

5.) Over 60% of consumers take the time to review a return policy before making a buying decision. (ReadyCloud)

6.) 53% of buyers say Facebook informs their purchase decisions. (VWO)

7.) 51% of Seniors have shopped on marketplaces, 66% at large retailer sites, 30% on webstores or independent boutiques, and 44% at category-specific online stores. (Big Commerce)

8.) 42% of online shoppers want more testimonials from ecommerce sites. (Big Commerce)

9.) 67% of Millennials and 56% of Gen Xers prefer to shop on online rather than in-store. (Big Commerce)

10.) The top trait that drives customer loyalty for online consumers is an exceptional customer experience. (KPMG)

11.) Men reported spending 28% more online than women. (Big Commerce)

12.) 56% of Gen Xers have shopped on marketplaces, 76% at large retailer sites, 49% on webstores or independent boutiques, and 37% at category-specific online stores. (Big Commerce)

13.) 75% of consumers are more likely to buy from a retailer that recognizes them by name, recommends options based on past purchases, OR knows their purchase history. (Accenture)

14.) Having the most competitive price won’t guarantee a sale. Although price was cited by 57 percent of consumers as a top factor in deciding which website to buy from, the next key attributes were enhanced delivery options and easy return policies. (KPMG)

15.) 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. (Nectafy)

BONUS:

16.) Tablets account for the highest add-to-cart rates on eCommerce websites at 8.58%. (Smart Insights)

Love this data? Next Read:  

Online Sellers: Complete Guide to UPCs - Everything You Ever Wanted to Know and MORE!