I like reading the (usually awful) advice that online sellers give other sellers in the eBay forums or on Reddit because it gives me ideas for blog posts (so the CORRECT information can get out there). One of the most common questions people ask is “What should I buy to sell on eBay? What sells best?”, then the replies from sellers have absolutely no data behind them because they’re strictly opinion whereas I personally prefer to derive my answers from hard data which is proven fact. So today we are going to look at the ACTUAL top selling Health & Beauty category items on eBay in 2021. Let’s begin!

1. Out of the entire H&B category, the #1 search in 2021 is for Mens Fragrances. In fact, this search accounts for almost 18% of all H&B searches! WOW! Second place the Vitamins and Supplements category, with the sub-category being Vitamins & Minerals, this sub category makes up 14% of all Health & Beauty searches. And third place is also the Vitamins and Supplements category but the sub category is “Weight Loss Supplements”. Weight Loss Supplements accounts for under 5% of H&B searches.

Mens Fragrance Data

2. The average Mens Fragrance price range is $20 - $30, with the most common sell-price being $31.45.

3. The top three fragrance brands for men are Calvin Klein, Versace, and Nautica

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Data for this article has been provided by ShelfTrend.