Wholesale 101

Every online seller should get acquainted with color names because not only is it an upsell to describe a beautiful yellow sweater as "Bright, Lemon Yellow", but it also helps the potential buyer feel comfortable with their purchase because they don't have to wonder if the sweater will arrive being mustard color.  Although there's seemingly endless shades of Yellow, here's the most common shades (you can click on the image below to enlarge it): …

As an online seller it helps your buyer substantially when you describe the color of the item they are purchasing because screen settings in addition to lighting settings (when photos of the item were taken) can make the color of the merchandise appear different than what it actually is.  And, since you are able to hold the item in your hands you are the only one who can truly describe the color, in words, to your buyer, so heres a great cheat sheet with 32 basic shades of blue to help you …

As you already know, you want great reviews; every online seller does because it’s our only way to truly convey how good our businesses are to a stranger who has no way of touching, holding or trying on our merchandise. However, asking for good reviews is considered such an “internet crime” that sites like Amazon and even GOOGLE will close your account over it! So here’s how to ASK for reviews without having to worry about your account being shut down:Get yourself some awesomely cheap custom p …

A day or two of slow sales is to be expected here-and-there, but when you hit day #7 of slow you likely find yourself starting to panic or go stir-crazy.I previously wrote a blog post called 50 Reasons Nothing is Selling That Aren’t Your Fault and all of those reasons are true across all industries. Sometimes it is slow and there really isn’t much you can do other than run a promotion or invest in advertising. The way we see it, those slow times are usually a blessing-in-disguise because it gi …

Hopefully you have read our other blog posts, like Why You Should NEVER Order Inventory from China, but let’s assume this is your first time on our awesome blog, and let’s also assume you paid a wholesaler and one of the following has occurred: Your tracking number STILL doesn’t work and it’s been over a week The wholesaler stopped responding to your inquiries You suddenly realized the wholesaler has a ton of terrible reviews You received something but it’s not what you ordered, o …