If you’re a childrens clothing seller online or at a boutique, here’s some really fantastic data for you!

• Did you know that moms tend to make purchases based more on cost and value whereas dads tend to splurge? 
• The majority of parents (almost 70%!) make purchases based on what their child is asking for. Kid loves Mickey Mouse? You will most likely buy them a Mickey coat instead of an Adidas.
• But, if the child isn’t requesting anything specific, half of parents say they purchased items based on “window shopping” (this includes online browsing, which is the new version of “window shopping”)
• Surprisingly, social media is playing a huge role in purchase decisions for childrens clothing! Over 40% of parents report buying merchandise they came across on their fav social media platform!
• Additionally, half of parents say they bought it because it was on sale
• But what exactly makes them decide to buy it? Well, a recent survey reported these results:

• What’s the most popular material choice? Cotton! Almost 80% of parents say they will pick a cotton item over other materials.  I would like to add a disclaimer here: This research was provided by CottonLifestyleMonitor.com. 
• Here’s another surprising statistic: Did you know childrens top way outsell childrens bottoms?! In fact, Kids Tops outsell bottoms by over DOUBLE! Wow!
• Only 36% of parents make a purchase based solely on Brand.  This means if a parent wants to buy a jogging suit for their lil guy, only 1-out-of-3 will go directly to Nike.com, whereas the other 2-out-of three will just type "Baby Jogging Suit" into the Google Search Browser and see what pops up. 
• Now, parents are seeking “Positive Message” clothing as opposed to other sayings. In fact, almost 90% of parents will choose an inspirational childrens garment (such as “Motivated” or “Girl Power”) over an alternative saying (such as “Sleep Queen” or “Messy Hair, Don’t Care”). However, 85% of parent’s also say they don’t care if it has a message because their main concern is comfort. So this lets us know that a comfortable, cotton piece with a positive saying is a winner!

So now that you know what the hottest products are, buy some Wholesale Kids Clothes on our site!

Sources: Sources: https://sourcingjournal.com/topics/lifestyle-monitor/childrenswear-parents-shopping-toddlers-tweens-cotton-edited-mintel-baby-yoda-191565/