I previously wrote a blog post called 50 Reasons Nothing is Selling That Aren’t Your Fault and all of those reasons are true across all industries but the flipside of this is that there are also reasons nothing is selling that ARE your fault or are situations that you likely can fix and quickly get back to normal.  So, here's a list of 20 things you can fix ASAP to get back to normal:

1. You changed your selection too quickly - it is going to take search engines a while to reindex your new assortment correctly, therefore you are still be indexed under your old assortment, so the people who find your site are expecting to be able to buy home goods and instead are seeing baby clothes
2. You changed your selection but are still marketing to your old base or your followers / subscribers are your original base. The shoppers who love your body care likely are not looking to purchase your new assortment of digital cameras and cell phone cases.
3. You diversified your product selection way too much; people love you because you sell antiques and recently you started loading your site up with gym clothing, microwave popcorn, drinking glasses and silly socks. Although these items all have a market, you sabotaged your niche by trying too hard to be everything to everyone.
4. Your website isn’t working. If you read our BrandLabs Web Developer Nightmare you already know that Brand Labs caused complete chaos for our business by making changes to our website that made our site literally UNUSABLE SCRAP.
5. Your selection has dwindled down; if you used to have 5,000 items listed and now you have 200, your sales are going to reflect this decrease in active listings
6. Page load time is too slow due to recent changes and/or graphics that are too large to load on standard internet connections
7. Your domain / store URL isn’t working
8. Your shopping cart isn't working
9. Your payment processor isn’t working
10. If you sell on a marketplace and the marketplace recently made major changes people may be turned off and simply going elsewhere. This isn’t some you can “fix” directly, but you can choose to jump ship.  This major change can also include things like massive alterations to their app.
11. You changed your policies / terms / shipping method and people hate the changes
12. You recently got a slew of bad feedbacks
13. Listings are incorrect; if you “duplicate” listings to create new listings you may have accidentally forgotten to edit the duplicate, now you have 200 new listings with incorrect information
14. Someone wrote an article on their site, Reddit, etc that slams your company
15. You raised your prices
16. You added on additional charges such as “handling” or “processing”
17. Search engines (especially Google) have deemed your site / page to not comply with rankings. This is a massive topic for another day but to make a long story short, Google hires Search Engine Engineers to review websites and decide if they are essentially “worthy” of being found in Google searches. If your site doesn’t meet the requirements you’re basically going to be wiped off the map in terms of people ever finding you organically. As a quick example; if you have your own website and contact info as well as an address is not EASY TO LOCATE on every page, you failed. There’s tons more criteria, but way too much to discuss at this moment.
18. Search Engines changed criteria. As the internet continues to evolve, Search Engines have to continue to evolve too, to ensure that they can show correct search results for their users. As of the past couple years, Google and other search engines insist on eCommerce listings featuring bullet points. We have written a ton of content about this topic on this blog. Regardless of what platform you sell on, read our blog post called Simple Things You Can Do to Increase eBay Sales. Although this article says “eBay” the information applies to ALL platforms, marketplaces and sites.
19. Something stopped working. For example, if your listings auto-post to social media, something could have happened to break the connection so make sure your listings are still syndicating correctly. If you discover the connection is no longer operating, fix it! Or perhaps your mailing list stopped sending. Technology can be glitchy and it’s important to keep up on it.
20. Your marketing isn’t right. Perhaps you hired a terrible SEO / Marketing company like Brand Labs or you are running ads on your own; either way, be sure to check in on your ads to make sure what you are promoting is still for sale on your site. Additionally, be sure that the ads are linking to the correct pages and are converting to not only traffic, but also sales.  

Next read:   50 Reasons Nothing is Selling That Aren’t Your Fault